About Us
Senior Style was founded in 2013 by Steve Dickerson after spending years working in the aged care sector and seeing firsthand the everyday challenges faced by older Australians, their families and the people who supported them.
One challenge stood out above all others.
Many older Australians struggled to find clothing that was comfortable, practical and suited to their changing needs. Families often found shopping stressful, while residents had little opportunity to choose clothing for themselves. Steve believed everyone deserved the dignity of making their own choices, regardless of age or circumstance.
Rather than expecting residents to travel to shopping centres, Steve took the shopping experience to them.
Together with his wife Kate, he began visiting aged care homes across Victoria, transforming dining rooms and community spaces into pop-up clothing stores. Residents could browse, try on clothing, receive personalised assistance and enjoy the simple pleasure of shopping again.
Over the next several years, Steve conducted more than1,800 clothing events in aged care homes and retirement communities. Along the way, he built lasting relationships with lifestyle coordinators, nurses, carers, managers and residents, gaining a unique understanding of what older Australians needed to live happier, more connected lives.
Those conversations revealed something much bigger than clothing.
Lifestyle teams were searching for activity resources, games, puzzles, sensory products, dementia resources, seasonal decorations, gifts and event supplies. Families wanted meaningful gifts and practical products for loved ones. Retirement villages and community groups were looking for engaging activities that brought people together.
Senior Style evolved to meet those needs.
Today, we are proud to supply thousands of carefully selected products to customers across Australia, including:
- Residential aged care homes
- Retirement villages
- Home care providers
- Local governments and councils
- Community and neighbourhood houses
- Libraries
- Hospitals and allied health professionals
- Disability and community organisations
- Families caring for older loved ones
While our range has grown significantly, our purpose remains exactly the same—to help older Australians live with dignity, purpose and joy.
Built on Real Experience
Senior Style wasn't created from market research alone.
It was built through thousands of conversations with residents, families and frontline professionals.
That real-world experience continues to shape every decision we make. We carefully select products that encourage independence, support wellbeing, promote meaningful engagement and help create moments of connection.
Whether we're helping a lifestyle coordinator organise a themed event, supporting a council's healthy ageing program, supplying a retirement village activity group or helping a family find the perfect gift for a loved one, our goal is always the same.
To make life a little brighter for older Australians.
Still a Family Business
Today, Senior Style remains proudly Australian owned and family operated.
Although we've grown into one of Australia's leading suppliers of lifestyle and wellbeing products for older Australians, we've never forgotten where we started.
Every order we pack represents a real person.
Someone's parent.
Someone's grandparent.
Someone's friend or neighbour.
We're grateful to play a small part in helping older Australians continue to celebrate, connect, learn and enjoy every stage of life.
Awards and qualifications
Steve has a Certificate III in Aged Care and worked as a Personal Care Worker for many years in low care, high care and Dementia Specific units.
In his time working as a Personal Care Worker Steve was awarded 'Carer of the Year'.
Steve has also shared his wisdom and expertise in training videos that are used to train future Enrolled Nurses.
Later he qualified as an Enrolled Nurse himself when he completed a Diploma of Nursing.
All staff have completed the training provided by Dementia Australia to become a Dementia friend.
What our customers say about us
All of us here at Hopetoun really value the wonderful service and support that we get from Steve.
Our Consumers love it when we have Steve coming to visit and many families come along to shop with their loved ones.The clothing is stylish and it washes well and holds it shape even with the strict washing guide lines we have. The Lifestyle staff love the gift bags that we use for Christmas, Mothers and Father’s Day. We certainly vote Senior Style No 1 on our Special List.
Norma, Rural Northwest Health
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Thank You
To everyone who has supported Senior Style over the years—thank you.
Whether you're a lifestyle coordinator, diversional therapist, occupational therapist, nurse, carer, volunteer, council officer, retirement village team member, family caregiver or someone shopping for a loved one, we're truly grateful that you've chosen to support our family business.
Every order you place allows us to continue doing what we love: helping older Australians live with dignity, purpose, connection and joy.
Thank you for trusting us to be part of the celebrations, activities, meaningful moments and everyday experiences that make such a difference in people's lives.
We don't take your support for granted, and we look forward to continuing to serve you for many years to come.
From our family to yours,
Steve, Kate and the Senior Style Team